Archive for the ‘Corporate Publishing – Books’ Category

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Thank you Langham! We love the book!

In Corporate Publishing - Books,Travel & Food,Uncategorized on July 17, 2012 by KSA Asia Tagged: , ,

A big congrats to Langham Hospitality Group’s Sherona, Floria and Fiona on a lovely book which celebrates the 147th anniversary of the Langham London. We enjoyed the read – as well as the modern fonts and sleek illustrations! Great job to the team and what a fun way to celebrate tradition with a modern twist. KSA raises a cup of ‘afternoon tea’ to you!

Did you know that the Langham London was the first grand hotel in history to serve afternoon tea?

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Visiting the Central Government Offices – and taking in the gorgeous view!

In Corporate Publishing - Books,Interview on April 25, 2012 by KSA Asia

Wandering around the government headquarters is quite a privilege. KSA Asia were set for a meeting with our friends at the Joint Venture to discuss the upcoming book – excited! Amazing to see the hustle and bustle of the public corridor during lunch hour!

KSA Asia also wandered into the Tamar corner display before heading up to see the wonderful wooden art feature piece. It also lights up to show the connection of the complex with the rest of the city. Looking great and loved the black and white photos – as well as the special commemorative ‘stamps’ which were released earlier this year!

View from on high – the temporary offices for the Gammon-Hip Hing Joint Venture for the last three months – before they head back into the basement for the fifth office move! It always astounds us how flexible and humble the hard-working team is. Great job all around!

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Congrats to our friends at the Legislative Council

In Corporate Publishing - Books on April 18, 2012 by KSA Asia

We recently received a copy of the book: Legislative Council Then and Now: A Journey to the New Complex. KSA Asia wants to extend our thanks to Secretariat General, Pauline Ng, for thinking of us. We love the book!

And a huge pat on the back to the book production team in putting in the time to write and produce this seminal book. Great pictures, moving story and of course, lovely complex! KSA Asia looks forward to sharing our soon-to-come book for Gammon Construction & Hip Hing Construction, The Art of Construction: Designing and building Tamar.

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How do you Publish a Corporate Book?

In Corporate Publishing - Books on January 31, 2012 by KSA Asia

This is a common question we get asked. The short answer: simple – ask KSA to project-manage it for you. The inception of a high-end customized book to target potential clients for business development and marketing of MNCs around the world requires organization.

Here are some key points for total solutions book publishing.

1)      Time: To complete a project of this size, it normally takes the same amount of ‘gestation time’ as a baby in its mother’s womb so be prepared when time comes close to commemorative anniversaries and plan accordingly!

2)      Audience: Who do you want to target and why? This will indicate numbers of books and also the direction, size and focus of the book.

3)      Strategy: While the book may be the ‘goose, ham or turkey of the Christmas feast’, there are also other ‘side dishes’ which are must-haves in the leadup to launch day. These include digital marketing initiatives which would be valuable to engage your audience such as facebook, specialised websites, and twitter. How about community & education enhancements such as portable photo exhibitions, local talks from senior executives about the trends of the industry, or CSR through support of local charities pertaining to said industry.

The second most asked question: How do you know what to write about?

The inception of the idea is often from the creative mind of the corporation’s CEO. These people are impressively perceptive and have detailed five, 10, 20 year plans for their corporations. Our job is to interpret their aims through analysing trends in regional and global perspectives. By unravelling the corporation’s ethos in this changing environment, a unique framework for their book comes to life.

Sounds simple enough? Check out our website at www.ksa-asia.com to see books written for our various clients including Aedas, Gammon Construction, Kerry Properties, MTR and SCMP.

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Skal Christmas

In Corporate Publishing - Books,Travel Trade Gazette on December 7, 2011 by KSA Asia

Every year, KSA Asia looks forward to the wonderful Skal Christmas party with old and new friends in the hospitality, food&beverage and travel industry.

They sure know how to party! Great fun all around and a big shout out to the fab Skal committee and the Ritz Carlton for hosting!

Fab & sexy prizes for the Skal charity, the Rudi Choi fund which supports young hoteliers! Merry Christmas and Skal!

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 A grand party with KSA-Asia and our hotelier & travel friends!

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Executive Counsel Christmas Party – Congrats!

In Corporate Publishing - Books,Interview,Macau,Tell Me A Story,Travel & Food,Travel Trade Gazette,WOM on December 7, 2011 by KSA Asia

A classy man, founder and managing director of Executive Counsel, Timothy Pierson-Smith sure throws a great party.

Fab night with old friends – HK-style at the grand Hong Kong Club.

KSA Asia raises our glasses to you and your team, Tim for an amazing year ahead! Merry Christmas! Take a look at the photos from the ruckus night….

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Celebrating 23 years with the Hong Kong Convention & Exhibition Centre

In Corporate Publishing - Books,Travel Trade Gazette on November 29, 2011 by KSA Asia

Another great party with the HKCEC team! Too bad KSA Asia didn’t win the new iPhone 4s – but the new app is pretty awesome…. Congrats to the team.

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The chocolate macaroon tree – fab idea!

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Truffles galore – yummy!